An upcoming animated television series about ancient Hellas will be called “Krapopolis,” Fox Entertainment announced on Monday.

At the company’s upfront presentation, it was also announced that the series would use cutting-edge technology, including blockchain and Non-fungible tokens (NFTs).

The show has been created and executive produced by Dan Harmon, who is no stranger to the TV screen. Emmy-winner Harmon has had highly successful shows in recent history, including “Rick and Morty”, which he co-created, and “Community”, which he created. His newest venture, “Krapopolis”, will be produced by Fox’s animation based studio, named Bento Box Entertainment.

The series is set in ancient Hellas, and is centered on a flawed family of humans, Gods and monsters that tries to run one of the world’s first cities without killing each other. It has broken ground for Fox Entertainment in multiple ways. Not only is this the first scripted show the network is fully financing — and therefore owns in entirety — it is also allowing Fox to venture into new business sectors. Fox Entertainment CEO Charlie Collier said of the new series about Ancient Greece when it was first green-lit:

“We have a Fox Entertainment fully owned and financed, animated show from Dan Harmon at the top of his game that Bento Box will produce, and it will be ours for the broadcast network and to stream on Tubi. The series also is the first to move forward under our broadcast direct model.”

'Krapopolis' is unique because it is the first television show to be curated fully on the blockchain. It is ushering in a new era for television shows as it allows Fox to expand into the NFT business. NFTs are a unit of data which can be stored on a blockchain and act as a guarantee that a digital asset is unique and authentic. They can store assets such as pictures, videos, audio, and other digital files, and cements their status as originals and therefore not interchangeable.

NFTs have ballooned in popularity in 2021, and have been embraced by the art world to allow digital artists to certify and sell the originals of their work on a medium which is generally unfriendly to exclusivity.

With the launch of the show comes the opening of a dedicated digital marketplace by the company. Show-runners will curate digital goods to go along with the show, which will then be sold online. The network will use NFT technology to certify the authenticity of a range of products, including one-of-a-kind character and background art and GIFs, as well as tokens that provide exclusive social experiences for super fans.